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In 2022, after nearly a decade as an independent strategy consultant, my traditional revenue sources suddenly dried up. Confronted with the harsh reality of ageism in the corporate world, I had two choices: dwell on the setback or diagnose what needed to change and pivot.

I chose to pivot.

Through my solopreneur journey, I realized how many solopreneurs face similar challenges—struggling to stand out, attract clients, and turn expertise into consistent revenue. That’s why I created BoostSolo—to offer the strategic diagnosis and actionable solutions I wish I had when I first started.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

MAYA ANGELOU

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ABOUT BOOST SOLO

At BoostSolo, your story is your most valuable business asset. But like any asset, it needs regular diagnosis and refinement to stay relevant and impactful. Too many solopreneurs focus solely on their services, overlooking the power of emotional connection through storytelling.

Storytelling isn’t just a creative exercise—it’s a direct path to sales.

We help you identify what’s missing in your brand story and prescribe solutions that resonate with customers and drive growth. When your story aligns with your audience’s needs, they don’t just remember you—they trust you and invest in you.

MY JOURNEY

With over 26 years of experience in global marketing, I’ve had the privilege of diagnosing and strengthening the brand narratives of companies like IBM, Citigroup, Kodak, Johnson & Johnson, and Unilever across three continents.

I’ve worked at leading agencies—Ammirati Puris Lintas, Ogilvy, and Publicis—before co-founding Urban Pixels in 2008, where we launched CanIStream.It, a streaming search app that became a success story in the early days of the streaming revolution. Building a company from the ground up taught me the power of simplicity, clarity, and clear storytelling.

At BoostSolo, I distill those lessons into actionable strategies for solopreneurs—helping you clarify your brand story, differentiate yourself from competitors, and build deeper connections with your audience.

I don’t just serve solopreneurs; I am one. I walk the same path, confronting the same challenges, and constantly refining my own story. My mission is to help you do the same—so you can confidently own your narrative and turn it into a growth engine for your business.

General Inquiries: [email protected]

Want to diagnose what’s holding your brand back? Let’s talk.

BOOK CALL
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“I was particularly drawn to working with Nikhil for my rebrand because of his customer interview-based approach. Unfortunately, we never got there because talking to him in our half-hour intro gave me all the clarity I needed. Nikhil is skilled at helping entrepreneurs separate the now from the future and knows exactly what questions to ask. If he solved my problem in just one meeting, I can only imagine what he could do over an entire engagement.”
JESS SUN,
CONTENT & STRATEGY CONSULTANT,
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“I found Nikhil’s feedback on my brand and website incredibly insightful. He got right to the point on things and his observations were crystal clear. He gave actionable feedback to work on. Based on this, I’m excited to work with him on the brand identity for my business along with my website.”
REGINALD FERGUSON,
FOUNDER, NEW YORK FASHION GEEK
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“THE SOLOPRENEURS MANIFESTO”

By BoostSolo

  • We, the solopreneurs, are a special breed of entrepreneurs.
  • We relish the challenge of building something with only our grit and determination.
  • We break the corporate shackles to blaze a new path.
  • We give up job security and leap into the unknown without a parachute.
  • We are driven by an inner voice that compels us to make real, what others dream.
  • We are an island in a sea of big and small businesses.
  • We wake up one morning and realise we are solo.
  • No blueprint or roadmap for this leap of faith.
  • Into the uncharted we go – on an idea, a prayer and a Google search.
  • Determined, we will figure it out as we go.
  • We know success is not guaranteed, but yet we choose this path.
  • We believe in taking risks and embracing failure as part of this process.
  • We don’t back down from a challenge, and never shy away from hard work.
  • We strive to create value, and make a difference in the lives of others.
  • This is no journey for the faint of heart.
  • There are no guaranteed paydays.
  • No perks. No free lunch. No paid vacations.
  • Uncertainty is the mother of solopreneurship.
  • Revenue comes in fits and bursts.
  • There are high highs, and low, lows.
  • But we never give up, no matter how tough the road ahead might seem.
  • We confront inner demons, insecurities and limitations.
  • We turn weaknesses into assets and use our fears to fuel our passions.
  • We cherish freedom.
  • We make our own rules.
  • We decide the what, how, when and where.
  • We are fearless.
  • We are one.
  • We are many.

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