
After 80+ job applications and just one interview, I hit a wall, and rewrote the rules. Like many coaches, I had to build my own path. I’m not a designer who added “strategy.” I spent 30+ years building brands for IBM, Citigroup, and Unilever at agencies like Ogilvy and Publicis.
This isn’t a writing problem. It’s a proximity problem. When you’re this close to your own work: living it, delivering it, built from it — you can’t see what makes it distinct.
You can’t write the label from inside the bottle.
Through BrandBoost, I pull you out of it and we excavate the depth, the lived experience, the way you solve the problem, and make it visible before they ever speak to you.
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