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In 2022, after almost a decade as an independent strategy consultant, my traditional revenue sources suddenly dried up. Facing the harsh reality of ageism in the corporate world, I found myself at a crossroads: I could dwell on the unfairness of it all, or I could pivot.

I chose to pivot.

Through my solopreneur journey, I realized that many were struggling like I was—those looking to break free from corporate constraints, or being forced out due to ageism. They needed a way to stand out, attract clients, and turn their skills into revenue. That’s why I created BoostSolo, to offer the guidance and tools I wish I had when I first started. Our approach helps solopreneurs not only find their voice but also turn that voice into a salesdriving asset.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

MAYA ANGELOU

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ABOUT BOOST SOLO

At BoostSolo, your story is your most powerful sales tool. Too many solopreneurs focus on selling products, missing the key to long-term success: emotional connection through storytelling. We’ll help you craft a story that not only resonates with customers but also drives growth. Storytelling isn’t just a creative exercise—it’s a direct path to sales.

When you connect with your audience emotionally, they don’t just remember you—they buy from you. That’s why we focus on teaching solopreneurs how to turn their stories into sales engines. Through our expert-led training, we guide you in mastering the art of brand storytelling—a skill that’s proven to increase customer engagement, drive conversions, and grow revenue.

MY JOURNEY

With over 25 years of experience in worldwide marketing, I’ve had the privilege of shaping brands like IBM, Citigroup, Kodak, Johnson & Johnson, and Unilever across three continents. My career has taken me from Ammirati Puris Lintas in India and London, to Ogilvy and Publicis in New York.

In 2008, I co-founded Urban Pixels, a strategy and technology consulting firm, where we launched CanIStream.It, a streaming search app that became a success story in the early days of the streaming revolution. This experience of building something from the ground up cemented my belief in the power of simplicity and clear storytelling.

At BoostSolo, I distill those same lessons—learned from building brands and businesses—into actionable strategies for solopreneurs. I help you craft a narrative that differentiates you from competitors and turns your audience into loyal customers, boosting both your confidence and your bottom line. I don’t just serve solopreneurs, I am one – I walk the same path.

General Inquiries: [email protected]

Ready to write your solopreneur story? Book your FREE strategy session.

BOOK CALL
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Jess-Sun-B-W
“I was particularly drawn to working with Nikhil for my rebrand because of his customer interview-based approach. Unfortunately, we never got there because talking to him in our half-hour intro gave me all the clarity I needed. Nikhil is skilled at helping entrepreneurs separate the now from the future and knows exactly what questions to ask. If he solved my problem in just one meeting, I can only imagine what he could do over an entire engagement.”
JESS,
CONTENT & STRATEGY CONSULTANT,
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“I found Nikhil’s feedback on my brand and website incredibly insightful. He got right to the point on things and his observations were crystal clear. He gave actionable feedback to work on. Based on this, I’m excited to work with him on the brand identity for my business along with my website.”
REGINALD FERGUSON,
FOUNDER, NEW YORK FASHION GEEK
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“THE SOLOPRENEURS MANIFESTO”

By BoostSolo

  • We, the solopreneurs, are a special breed of entrepreneurs.
  • We relish the challenge of building something with only our grit and determination.
  • We break the corporate shackles to blaze a new path.
  • We give up job security and leap into the unknown without a parachute.
  • We are driven by an inner voice that compels us to make real, what others dream.
  • We are an island in a sea of big and small businesses.
  • We wake up one morning and realise we are solo.
  • No blueprint or roadmap for this leap of faith.
  • Into the uncharted we go – on an idea, a prayer and a Google search.
  • Determined, we will figure it out as we go.
  • We know success is not guaranteed, but yet we choose this path.
  • We believe in taking risks and embracing failure as part of this process.
  • We don’t back down from a challenge, and never shy away from hard work.
  • We strive to create value, and make a difference in the lives of others.
  • This is no journey for the faint of heart.
  • There are no guaranteed paydays.
  • No perks. No free lunch. No paid vacations.
  • Uncertainty is the mother of solopreneurship.
  • Revenue comes in fits and bursts.
  • There are high highs, and low, lows.
  • But we never give up, no matter how tough the road ahead might seem.
  • We confront inner demons, insecurities and limitations.
  • We turn weaknesses into assets and use our fears to fuel our passions.
  • We cherish freedom.
  • We make our own rules.
  • We decide the what, how, when and where.
  • We are fearless.
  • We are one.
  • We are many.

LIVE SOLO OR DIE CORPORATE©

 @nikhil_vaish